I LISTEN.
I UNDERSTAND.
I CREATE WITH INTENTION.
ABOUT
ABOUT
I’m Pablo Puente, a Content Strategist and Creative Producer based in Uruguay, working remotely with brands and teams.
I’m Pablo Puente, a Content Strategist and Creative Producer based in Uruguay, working remotely with brands and teams.
I’m Pablo Puente, a Content Strategist and Creative Producer based in Uruguay, working remotely with brands and teams.
CLARITY BEFORE CONTENT.
CLARITY BEFORE CONTENT.
CONTENT STRATEGIST & CREATIVE PRODUCER
CONTENT STRATEGIST & CREATIVE PRODUCER
FROM PRODUCT THINKING TO CONTENT THINKING.
FROM PRODUCT THINKING TO CONTENT THINKING.
My background is in digital product design, where I spent more than a decade working on complex products, user experience, research and visual systems.
That experience shaped the way I approach content today: understand the problem first, simplify the message, create with intention, and build systems that can actually be sustained.
Today, I combine content strategy, creative direction, video, design and AI-assisted production to turn business ideas into clear, consistent content.
My background is in digital product design, where I spent more than a decade working on complex products, user experience, research and visual systems.
That experience shaped the way I approach content today: understand the problem first, simplify the message, create with intention, and build systems that can actually be sustained.
Today, I combine content strategy, creative direction, video, design and AI-assisted production to turn business ideas into clear, consistent content.
FROM PRODUCT THINKING TO CONTENT THINKING.
My background is in digital product design, where I spent more than a decade working on complex products, user experience, research and visual systems.
That experience shaped the way I approach content today: understand the problem first, simplify the message, create with intention, and build systems that can actually be sustained.
Today, I combine content strategy, creative direction, video, design and AI-assisted production to turn business ideas into clear, consistent content.
WHAT SHAPES THE WORK
The work sits at the intersection of strategy, creativity, technology and execution.
//KPI
99%
KPI description
05 CRAFT
//KPI
99%
KPI description
05 CRAFT
//KPI
99%
KPI description
05 CRAFT
Eight principles that keep each project clear, useful and alive.
A practice built with intention
A flexible way of thinking that connects ideas, tools and execution.
A practice built with intention
A flexible way of thinking that connects ideas, tools and execution.
HOW I WORK
A practical process that turns context into clear, consistent content.
HOW I WORK
A practical process that turns context into clear, consistent content.
01 — UNDERSTAND
Understand the business, audience and problem before deciding what content to make.
02 — PLAN
Define the message, ideas, formats and production approach.
03 — CREATE
Turn the strategy into content through direction, production, editing and AI when useful.
04 — LEARN
Review what worked and use those insights to improve the next round.
WORKING ACROSS
Content strategy, creative direction and production built around what matters.
CONTENT STRATEGY
CREATIVE DIRECTION
CREATIVE PRODUCTION
SOCIAL CONTENT
AI CREATIVE
CONTENT OPERATIONS
Based in Uruguay · Working remotely
Based in Uruguay · Working remotely
Let’s turn a business idea into clear, consistent content.
Let’s turn the idea into clear, useful content.
Let’s turn the idea into clear, useful content.
Tell me what you're working on.