NÓMADA

Make people want the experience before they arrive.

Coffee, food and atmosphere turned into a steady stream of reasons to visit.

NÓMADA

Project Type

CONTENT DAY · CREATIVE PRODUCTION

Released

Mar 17, 2026

ROLE

Content Strategy · Production Planning · Creative Direction · Filming · Editing

MARKET

1 Production Day

NÓMADA needed content that could make people want the experience before they arrived.

Coffee, food and atmosphere turned into a steady stream of reasons to visit.

Close-up of a sleek silver sports car front with alloy wheel under dramatic studio lighting.

Brief

Turn everyday café moments into reasons to visit.

The goal was to make the food, coffee and atmosphere feel immediate enough to create curiosity, appetite and intent.

Turn everyday café moments into reasons to visit.

The goal was to make the food, coffee and atmosphere feel immediate enough to create curiosity, appetite and intent.

Futuristic white vehicle with large black and orange front wheel.

Challenge

A café can look good and still feel forgettable online.

The challenge was to capture the details people actually respond to texture, steam, movement, preparation, sound and atmosphere and turn them into a recognizable social presence.

A café can look good and still feel forgettable online.

The challenge was to capture the details people actually respond to texture, steam, movement, preparation, sound and atmosphere and turn them into a recognizable social presence.

Solution

Lead with sensation. Let the brand follow.

The content was built around close-ups, movement, preparation and small sensory moments designed to stop the scroll first, then reveal the wider NÓMADA experience.

Make them feel it before they taste it.

Organic built the campaign language. Paid gave it reach.

ORGANIC

Build recognition · Create desire

PAID

Extend reach · Test response

Close-up of futuristic white car front with sleek LED light design.

Futuristic white reclining seats with touchscreen control.

RESULTS

One shoot. Weeks of content designed to drive local interest.

The strongest pieces led with action pouring, cutting, steaming and serving before revealing the wider NÓMADA experience.

+34%

PROFILE VISITS

//001

+34%

PROFILE VISITS

//001

3.4%

CTR

//002

3.4%

CTR

//002

+22%

SAVES

//003

+22%

SAVES

//003

18

LOCATION ACTIONS

//004

18

LOCATION ACTIONS

//004

Abstract close-up of smooth white and black layered surface.

Credits

Content campaign for a café built around appetite, atmosphere and local discovery.

Pablo

STRATEGY · CREATIVE DIRECTION · PRODUCTION · EDITING · SOCIAL CONTENT · PAID SOCIAL CONCEPT

Pablo

STRATEGY · CREATIVE DIRECTION · PRODUCTION · EDITING · SOCIAL CONTENT · PAID SOCIAL CONCEPT

Pablo

STRATEGY · CREATIVE DIRECTION · PRODUCTION · EDITING · SOCIAL CONTENT · PAID SOCIAL CONCEPT

BRUMA

Social Campaign · Creative Direction

Turn attention into qualified demand.

VELA

CREATIVE CAMPAIGN · FASHION

Make the promotion feel premium.

Release date

December 5, 2025

BRUMA

Social Campaign · Creative Direction

Turn attention into qualified demand.

Release date

February 19, 2026

VELA

CREATIVE CAMPAIGN · FASHION

Make the promotion feel premium.

BRUMA

Social Campaign · Creative Direction

Turn attention into qualified demand.

VELA

CREATIVE CAMPAIGN · FASHION

Make the promotion feel premium.

Make people want the experience before they arrive.

Make people want the experience before they arrive.

Make people want the experience before they arrive.

NÓMADA

NÓMADA

Coffee, food and atmosphere turned into a steady stream of reasons to visit.

Coffee, food and atmosphere turned into a steady stream of reasons to visit.

NÓMADA

NÓMADA

NÓMADA

NÓMADA needed content that could make people want the experience before they arrived.

Brief

Turn everyday café moments into reasons to visit.

Turn everyday café moments into reasons to visit.

Challenge

A café can look good and still feel forgettable online.

A café can look good and still feel forgettable online.

Solution

Lead with sensation. Let the brand follow.

Organic built the campaign language. Paid gave it reach.

Organic built the campaign language. Paid gave it reach.

ORGANIC

PAID

RESULTS

RESULTS

One shoot. Weeks of content designed to drive local interest.

+34%

+34%

3.4%

3.4%

+22%

+22%

18

18

Credits

Pablo

Pablo

Pablo

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more projects

BRUMA

VELA

BRUMA

VELA

BRUMA

VELA

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